We were commisioned by Superfad London to come up with ideas for a series of nine idents for the Japanese TV station Wowow. Our route was successful in the pitch - after going up against some 20 other agencies worldwide.
The series of 5 second, genre-based idents (Music, Sport, Drama etc.) play out before each programme on the station. Our idea used geometric patterns, each pattern relating to its subject in an abstract way, which gently animated and resolved inside of a large initial letterform. Each ident was to provide a small moment of calm in between the frenetic pace of channel's regular output.
We collaborated closely with Adam Parry, Creative Director of Superfad London on this project, with all After Effects animation by Superfad.