North / South / East / West
A collaborative art and music project between GUA; photographer Shaun Bloodworth and Bleep. Focusing on the electronic music scenes from four global regions — North and South UK and East and West coast USA. We travelled with Shaun to the four locations, and art directed a series of portraits of the musicians involved – including Flying Lotus, Skream, Hudson Mohawke and Falty DL.
500 hand-numbered editions were produced – comprising of a custom wallet, containing A5 portrait prints and a 12 track CD of exclusive music. A further edition – limited to 100 copies and printed onto grey stock – also contained the portrait prints and CD, with the addition of an A2 poster. This featured alternate portraits and extra shots from our travels. We also developed a bespoke display typeface for the project – based on the four cardinal points of the compass.
N/S/E/W was featured in the Australian design quarterly Process Journal, alongside a more in-depth feature on how the project came about.