GUA were approached by Bloc to create a new identity, website and campaign for their 2011 festival (and Bloc’s fifth birthday). We created a new logotype and ‘B’ icon, with bold supporting typography that became the main focus of the campaign creative. This was applied across a variety of printed material, programmes, online advertising, on-site signage and merchandise.
We also designed and delivered a completely new website – which gave Bloc a showcase for their large archive of audio and visual content, as well as linking up their tickets sales and social channels. The result of which was that they sold out the 2011 event in record time.